YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform.
Here’s what we know so far — and how marketers can prepare.
What YouTube’s New Partner Program Requirements Mean for Marketers
Changes to the YouTube Partner Program
Beginning February 20 of this year — 30 days from now — Creators must have accrued 4,000 hours of watch time over the past year, in addition to 1,000 channel subscribers, the official statement explained. Compare that to previous eligibility requirements of only 10,000 lifetime views, as of last April.
Creators who do not currently meet those requirements have the next 30 days to reach those numbers. Otherwise, YouTube says, they will no longer be eligible for monetization, effective February 20.
However, even if Creators do meet that deadline, there doesn’t appear to be any guarantee that they will be eligible for YPP — rather, YouTube says, the only promise is that they’ll be “re-evaluated under strict criteria” to determine acceptance into the program.