3 Common Mistakes Most Startups Make That You Need to Avoid

By Shane Barker

Starting your own business can be both rewarding and challenging at the same time. The joy of starting something on your own, something that impacts the lives of others, is unparalleled.

However, the road to success is definitely not an easy one. There can be a zillion different things that can go wrong. And innumerable hurdles might keep coming your way. A studyfound that the failure rate of companies, even after five years, is 50 percent.

The good news is that you can still learn effective entrepreneurial skills from the mistakes of others. Here are some of the most common mistakes that startups make that you should avoid.

Read More at INC.com

How to GDPR-proof your startup — time is running out

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How to GDPR-proof your startup —  time is running out

The May 25th roll-out date of the General Data Protection Regulation (GDPR) is barrelling towards us. As with the majority of EU regulations, it can seem overwhelming at first, especially for startups who don’t usually have a budget for expert legal advice.

We consulted Remie Bolte, TQ member and co-founder of Project Privacy, a company dedicated to helping organizations deal with privacy regulations, to find out how startups with a limited budget can prepare themselves for such a big shift in data protection regulation.

First off, Remie offered a comforting nugget for startups who are overwhelmed at the thought of totally changing the way they operate. “Existing large companies will have to make a complete migration to comply with the GDPR, but startups have a competitive edge – they can be very quick and agile about it,” explained Remie.

So there you go: as a startup, you’re already a step ahead from those big multinationals with full legal teams. “You can say to your customers, ‘hey, we value your privacy, and already implemented GDPR,’ and you can do that way faster than existing corporations,” he pointed out.

So how to actually go about implementing the GDPR yourself?

Read more at thenextweb.com

YouTube Just Made It Harder to Monetize Videos: Here’s Why

by Amanda Zantal-Wiener

YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know-1

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform.

Here’s what we know so far — and how marketers can prepare.

What YouTube’s New Partner Program Requirements Mean for Marketers

Changes to the YouTube Partner Program

Beginning February 20 of this year — 30 days from now — Creators must have accrued 4,000 hours of watch time over the past year, in addition to 1,000 channel subscribers, the official statement explained. Compare that to previous eligibility requirements of only 10,000 lifetime views, as of last April.

Creators who do not currently meet those requirements have the next 30 days to reach those numbers. Otherwise, YouTube says, they will no longer be eligible for monetization, effective February 20.

However, even if Creators do meet that deadline, there doesn’t appear to be any guarantee that they will be eligible for YPP — rather, YouTube says, the only promise is that they’ll be “re-evaluated under strict criteria” to determine acceptance into the program.

Why YouTube Is Doing This??

Read more at hubspot.com

Yes, You Can Still Bootstrap Your Startup From Zero to Millions of Users.

Yes, You Can Still Bootstrap Your Startup From Zero to Millions of Users.

Image credit: Sidekick | Getty Images
The past decade has seen a significant rise in startup ecosystems on a global level. From the U.S. to Israel to France, Brazil and India, the number of startups worldwide has exponentially increased. But the number of VCs? Not so much. Nowadays, fewer and fewer startups are obtaining venture capital funding, and bootstrapping is becoming far more common.

Interestingly enough, founders tend to have mixed feelings about bootstrapping their startup because of concerns about growth. With the costs of maintenance, subscriptions and other basic expenses, is it even possible to bootstrap a startup to millions of users?

Absolutely. There’s a method to working strategically with what you have, and it requires patience, resourcefulness and accountability.

Read more at Entrepreneur.com

How to Build a Mindset of Growth in Your Business Achieving continued, sustainable growth in any organization requires buy-in from the team. Empower them to look at these three core areas. By Jeff Pruitt

Achieving continued, sustainable growth in any organization requires buy-in from the team. Empower them to look at these three core areas.

By Jeff Pruitt

Former Notre Dame football coach Lou Holtz once said, “You’re either growing or you’re dying.” A simple, yet deeply profound quote that points at how easy it is to become complacent in life and business, especially when things are going great. Why fix what’s not broken, right?

Well, it’s this mentality that becomes the death knell for many organizations, especially in today’s rapid-paced, always-on environment. Continued growth in business is absolutely imperative to survival and maintaining market share.

But what does it take to increase a company’s growth rate? It doesn’t just happen — it requires intentionality and getting the entire team off the bench and actively playing in the growth game. As with most business concepts that aim to drive growth and sustained success, it’s not a one-and-done deal. It requires continual assessment of the end-to-end business and aligning your team around three key areas.

Read more at INC.com

The Ultimate Guide to Event Branding

by Ronnie Higgins

What makes an event “must attend”? Is there a well kept secret to persuading your attendees to keep coming back — preferably with a friend or colleague in tow?

If you aren’t prepared to double your budget or hire celebrity keynote speakers, branding is a smart way to stand out — without breaking the bank.

Branding is more than just your logo or catchy tagline. According to Jaleh Bisharat, Eventbrite’s Chief Marketing Officer, a brand is “the mental shortcut we all use — consciously or subconsciously — to simplify the way we think about anything that crosses our path.”

It’s why we think safety for Volvo but not Honda; or how TED Conference came to be known for fresh ideas.

So what makes an event brand great? And how can you create a brand that resonates with attendees? First, let’s examine the essential qualities yours should have.

Read more at eventbrite.com

9 Ways to Market Your Small Business During the Holidays

by Cynthia Johnson

9 Ways to Market Your Small Business During the Holidays

It’s holiday season! And by “season” I mean months of costumes and celebrations and eating … lots and lots of eating. Many of the big holidays are already behind us, like Halloween, Thanksgiving, Black Friday, and Cyber Monday. However, Christmas, Chanukah, and New Year’s Eve are still ahead of us. Most of probably won’t be celebrating all of the upcoming holidays, but collectively, your customers will, and they’re all opportunities to push out more sales.

And to eat, of course. Never miss that opportunity.

Now is the time to get organized. Here are nine things that you have to do now to be more memorable this holiday season.

Read more at Entrepreneur.com

Turn Your ‘Passionpreneur’ Project into a Money Maker. These 4 Entrepreneurs Did Just That. Turning something close to your heart into something that makes you money may not be as difficult as you think.

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Turning something close to your heart into something that makes you money may not be as difficult as you think.

Truth be told, ideas and talk are cheap. No one is remembered for a solution he or she never followed through on. Most entrepreneurs who have realized success, in fact, have gone to incredible lengths to turn their big idea into successful businesses.

Fortunately, there are all kinds of ways to get your foot in the door and begin a “passionpreneurial” venture. Here are four entrepreneurs who learned what works and what doesn’t the long, hard way, but changed their industry’s very outlook in the process.

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The One Leadership Trait That Will Ensure You Succeed at Anything You Do

by Matthew Toren

The One Leadership Trait That Will Ensure You Succeed at Anything You Do

Very few things are certain in entrepreneurship. Regardless of how much your preparation or previous experience, obstacles and events you never considered are bound to creep up. Things will not go as planned. And while that does not mean a lack of planning is okay, it does mean that you need one critical leadership trait to survive and thrive — not just in entrepreneurship, but in all you do.

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7 Tips to Build a Business While Working a Day Job

By Grace Bluerock

7 Tips to Build a Business While Working a Day Job

Image credit: Shutterstock
Many people dream of leaving their nine-to-five jobs to start their own businesses. Many successful entrepreneurs had to keep their day jobs until they reached a point in their businesses when it was feasible to quit. This transition time can be stressful and difficult, especially when you don’t enjoy your job, but it doesn’t have to be.While ambition is important, it is not always enough to move you forward. Maintaining your motivation and drive during your transition from employee to entrepreneur is crucial. It’s easy to veer off course and get discouraged during this transitional phase. Here are some actions you can start taking immediately while you’re still at your day job that will keep you on track and moving forward.

Read more at Entrepreneur.com