Achieving continued, sustainable growth in any organization requires buy-in from the team. Empower them to look at these three core areas.

By Jeff Pruitt

Former Notre Dame football coach Lou Holtz once said, “You’re either growing or you’re dying.” A simple, yet deeply profound quote that points at how easy it is to become complacent in life and business, especially when things are going great. Why fix what’s not broken, right?

Well, it’s this mentality that becomes the death knell for many organizations, especially in today’s rapid-paced, always-on environment. Continued growth in business is absolutely imperative to survival and maintaining market share.

But what does it take to increase a company’s growth rate? It doesn’t just happen — it requires intentionality and getting the entire team off the bench and actively playing in the growth game. As with most business concepts that aim to drive growth and sustained success, it’s not a one-and-done deal. It requires continual assessment of the end-to-end business and aligning your team around three key areas.


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