Yes, You Can Still Bootstrap Your Startup From Zero to Millions of Users.

Yes, You Can Still Bootstrap Your Startup From Zero to Millions of Users.

Image credit: Sidekick | Getty Images
The past decade has seen a significant rise in startup ecosystems on a global level. From the U.S. to Israel to France, Brazil and India, the number of startups worldwide has exponentially increased. But the number of VCs? Not so much. Nowadays, fewer and fewer startups are obtaining venture capital funding, and bootstrapping is becoming far more common.

Interestingly enough, founders tend to have mixed feelings about bootstrapping their startup because of concerns about growth. With the costs of maintenance, subscriptions and other basic expenses, is it even possible to bootstrap a startup to millions of users?

Absolutely. There’s a method to working strategically with what you have, and it requires patience, resourcefulness and accountability.


The Ultimate Guide to Event Branding

by Ronnie Higgins

What makes an event “must attend”? Is there a well kept secret to persuading your attendees to keep coming back — preferably with a friend or colleague in tow?

If you aren’t prepared to double your budget or hire celebrity keynote speakers, branding is a smart way to stand out — without breaking the bank.

Branding is more than just your logo or catchy tagline. According to Jaleh Bisharat, Eventbrite’s Chief Marketing Officer, a brand is “the mental shortcut we all use — consciously or subconsciously — to simplify the way we think about anything that crosses our path.”

It’s why we think safety for Volvo but not Honda; or how TED Conference came to be known for fresh ideas.

So what makes an event brand great? And how can you create a brand that resonates with attendees? First, let’s examine the essential qualities yours should have.